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project Brief


Aarni Mikkola is a glamorous, edgy and artistic Make-Up artist based in Helsinki. He has established himself as an accomplished, creative professional in providing services that range from make-up, hairdressing, photo-shoots, TV and commercials, theater, weddings, etc.

When Aarni contacted me, he had just graduated from Makeup school - he didn't have a brand to represnt him nor the experience. He had Drive. That was what caught me attention; and I was certain working with him to build an idea built from self determination was more of a challenge to me than mere excitement.

services Offered:
  • UX & Prototyping
  • Brand Positioning
  • Information Architecture
  • SEO & Google Analytics
  • Website Design
  • Logo Design
  • Content Marketing
  • Social Media Referral

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case Study

01/ Objectives

  • a) Align her online presence for improved accessibility
  • b) Provide greater device accessibility through Responsive Web Design
  • c) Create a visually appealing online presence to showcase her design skills
  • d) Support social sharing for greater SEO conversion

02/ Challlenges

Aarni had 'sort of' designed his website in his mind - before we even sat down for a brief. He had this idea of shooting makeup video tutorials & other large-sized materials that would/ should have been in corporated in the final deign. The website load time would be a concern especially for small devices.

03/ Solutions

As a designer I have this belief that a minimal design requires an immersive experience. To reproduce this experience, I brought the site to life with the use of a Parallax design layout (ONE-PAGE DESIGN). The progressive transition of each particular section in the website complements this notion of minimalism.

The site was designed with mobile in mind, and the experience is almost identical between multiple devices, the execution of interactions and video are still present for all mobile devices, which is surprising considering the speed of the load times.

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