+358 409 311 996

project Brief


African Facilities Management is a network founded in 2016 by an assortment of facilities management professionals whose action agenda was to establish the facilities management industry as the foremost contributor to a productive and sustainable built environment through excellent and innovative management of facilities services in Africa.

AFMN contacted me needing a new website and a corporate identity that could improve their brand equity and organic reach. The website was also supposed to provide registered members exclussive access to Facility Management info and government regulations.

launch Site
services Offered:
  • Content Marketing
  • Information Architecture
  • Quality Assurance
  • SEO & Analytics
  • Speed Optimization
  • UX & Prototyping
  • Responsive Website Design

main Preview

case Study

01/ Objectives

  • a) Improve brand equity and the company's online presence.
  • b) Improve overall aesthetic and user experience and to make the site more engaging.
  • c) Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience.
  • d) Dramatically improve the experience and usability of the Locations Finder via robust Google Maps API integrations.
  • e) Improve SEO performance.

02/ Challlenges

AFMN is a network of professionals from different regions in Africa. Therefore, getting decision-makers with conflicting aesthetics to agree on various imagery, layout, and navigation options – and approve them posed as the main challenge.

As a result, it was a challenge on my part trying to understand what was most important to the client, and determining the best course-of-action for showcasing those elements.

03/ Solutions

To address the first challenge, I offered the clients a number of different design options for them to analyze, debate, and ultimately select during the initial strategy process.

Secondly, I developed proper conversion funnels for their multiple visitor demographics in order to develop a navigation that fitted all of their needs.

alternate View