Susana Martinez, a professional Make Up Artist would be described as a locally acclaimed icon in the make up industry in Finland. In addition to being a skilled and experienced makeup professional, her versatility has also made her an excellent mentor and instructor, training fellow makeup artists and students on the latest techniques and methods at MAKE UP FOR EVER Academy.
From our first briefing session, it was clear that since she didn't have any online presence apart from a Facebook page, our primary objective was to create one for her. A presence that would resonate effectively with her already acquired customers that were on Facebook and new target customers.launch Site
As is with most artists, Susana didn't really want to spend away from doing what she loved most by updating her website. "It isn't my thing", as she put it. She of course wanted to generate more leads to her already growing business whilst keeping in touch with her existing customers.
The challenge was thus making sure I would develop a design that was simple, easy to update while at the same time sophisticated enough to appease her already expensive desire.
Make up design is about visuals - and I felt that was where we would begin. She was already spending substantial figures on photographing her models and therefore the final design layout had to rely more on photography.
The nature of the makeup artistry field is such that it is essential to maintain an up-to-date portfolio of experience and work. With that in mind, I customized a simple CMS that would only include fields for updating the images and her bio stats.
Additionally, video clips that showcased her skillset while working plus a quotation form to improve lead acquisition were just but some of the features we incorporated to sophisticate the design.