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project Brief

CUSTOMER & PROJECT MANAGEMENT SYSTEM - ACCORE

Accore is a Customer Relationship & Project Management software. As a business entity, it focusses on providing value-driven web-related solutions that are uniquely tailored and delivered from thorough understanding and knowledge of each individual business to guarantee a competitive advantage for the business.

The company's values transcend into the provision of a robust, easy-to-use and an affordable solution for businesses to manage their growth.

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services Offered:
  • Software Development [MVC model - Codeignitor]
  • Responsive Accessibility
  • Quality Assurance
  • Speed Optimization
  • Brand Positioning
  • Logo Design & Branding

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case Study

01/ Objectives

  • a) Develop a platform that users can easily customize to suit their business needs
  • b) Create a more user-friendly and more visual product feature story with improved navigation and filtering
  • c) Establish a compelling Brand Presence

02/ Challlenges

With a vast range of CRM and prject Management softwares available online, Accore's main challenge was brand positioning.

Additionally, the platform vision statement was to establish an easy-to-use product that clients with little or No-technical know-how could adopt in their day to day running of their business.

03/ Solutions

Establsing a clear cut USP (Unique Selling Proposition) is a sure way to position your brand in an already saturated SaaS environment. Accore chose to adopt Customization. That meant that the entire platform can be customized to suit the client's specifications - with regard to the features their business requires.

The platform's interface was designed to be bold, bright, simple, and user-friendly in order to make sure that it appealed to an audience that didn't possess the technical knowledge and know-how but was in need of managing their businesses' projects and financial activities.

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