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project Brief

CORPORATE WEBSITE - EUROKEN SECURITY LTD

 

EUROKEN Security LTD is a Kenyan & Irish-based company specialising in the provision of security solutions. It specialises in outsourced business processes and facilities in sectors where security and safety risks are considered a strategic threat.

Euroken approached me with a strong sense of identity, but no formal logo nor brand identity. A big part of the storytelling process involved coming up with a visual identifier that epitomized their corporate nature and distinct services that would be served both in Kenya and Ireland.

launch Site
services Offered:
  • Website Design
  • Logo Design
  • Brand Positioning
  • Content Strategy
  • Information Architecture
  • SEO & Analytics
  • UX & Prototyping

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case Study

01/ Objectives

  • a) Modernize the website's look and feel to better reflect the organization's character
  • b) Provide greater device accessibility through Responsive Web Design
  • c) Improve organic SEO search results and boost overall conversion
  • d) Improve overall content strategy and user experience and to make the site more engaging

02/ Challlenges

Euroken was is an international security comapany. That meant that their service offering would be expansive as they had to cater for both the Kenyan and Irish markets. Organizing all the service offerings into an easy-to-use navigation was a huge obstacle to the site's progress. 

The company was also worried about lead conversion - and in general, their brand positioning.

03/ Solutions

Am usually greatly involved with my clients - contacting them when necessary throughout their project's development. When Euroken requested mega-menus on their website, well, I designed one for them. It was a great idea in fact - as it would accomodate the huge number of links to the various categories they had. I facilitated this request with custom drop-down menus that would collapse properly when viewed on mobile devices.

Pricing tables  to maximize conversion opportunities, Google Maps integration, plus improved share-ability and social linking were all integrated into the responsive design. The new website showcases a company whose passion for their work is clearly evident.

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