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project Brief

CORPORATE WEBSITE - AFRICAN FACILITIES MANAGEMENT NETWORK

African Facilities Management is a network founded in 2016 by an assortment of facilities management professionals whose action agenda was to establish the facilities management industry as the foremost contributor to a productive and sustainable built environment through excellent and innovative management of facilities services in Africa.

AFMN contacted me needing a new website and a corporate identity that could improve their brand equity and organic reach. The website was also supposed to provide registered members exclussive access to Facility Management info and government regulations.

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services Offered:
  • Content Marketing
  • Information Architecture
  • Quality Assurance
  • SEO & Analytics
  • Speed Optimization
  • UX & Prototyping
  • Responsive Website Design

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case Study

01/ Objectives

  • a) Improve brand equity and the company's online presence.
  • b) Improve overall aesthetic and user experience and to make the site more engaging.
  • c) Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience.
  • d) Dramatically improve the experience and usability of the Locations Finder via robust Google Maps API integrations.
  • e) Improve SEO performance.

02/ Challlenges

AFMN is a network of professionals from different regions in Africa. Therefore, getting decision-makers with conflicting aesthetics to agree on various imagery, layout, and navigation options – and approve them posed as the main challenge.

As a result, it was a challenge on my part trying to understand what was most important to the client, and determining the best course-of-action for showcasing those elements.

03/ Solutions

To address the first challenge, I offered the clients a number of different design options for them to analyze, debate, and ultimately select during the initial strategy process.

Secondly, I developed proper conversion funnels for their multiple visitor demographics in order to develop a navigation that fitted all of their needs.

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