WHY YOUR BUSINESS NEEDS A RESPONSIVE WEBSITE

date:17th May, 16 | by: Joe Karanka | views:
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I’m stoked to know that most know what responsive web design means, but if its new to you, don't feel bad, you are part of the other majority that I forgot to mention earlier. 

Responsive Design is simply: a website design that adjusts gracefully to fit on your desktop, tablet, and smartphone browsers. 
Have you ever pulled up a website on your smartphone and it was just a very tiny version of what you would see on your desktop, so you had to zoom your way in and then moved it around and enlarged and shrunk it as needed to read text and click on those rather tiny links? Well, that was not a responsive design.
 

So why do I need a Responsive Design?

You see, responsive design is really not about your needs, it's about your audience. Try paying more attention to what your audience does while they interact with you OR ask them how and where they engage with your content. It could be from their couch, at a coffee shop, while they are in the train or even when they visit the toilet. I'm sure you are not surprised to know that they engage with your content via their tablets or mostly their smartphones. 
 

Responsive design is about how we, as consumers now live our lives and have endless information at our fingertips


From a statistical base, responsive design presents consumer behavioral patterns that you, as a small business owner cannot chose to ignore:
 

  •  80% of people don’t leave their homes without their phones
  •  75% of people actually use their phone while in the toilet
  •  70% of mobile searches connected with a business; 52% called the business or service; 50% looked the business up on a map or got directions
  •  66% of mobile searches visited the business; 48% visited the website of the business
  •  36% of mobile searches made a purchase


All these facts equate to opportunity for a business owner. Ohh, if your curiosity got the better of you with regard to where I obtained the data, well look no further but from this source.

What should I expect from a responsive design?

As a small business owner, many a times you will be bombarded with emails, constant phone calls or even knocks on your door by designers encouraging you to adapt your site into a responsive layout.
Now, it's important to note that you shouldn't settle on who you work with to achieve this goal. You want to find the right partner, freelancer or solution that both tailor your needs and most importantly, your budget.

Whatever solution or designer you opt for it/ they should seek to achieve these three important aspects from the design:
 

1. ACCESS

Your consumers want to find information quickly and easily. Your designer should therefore optimize your website at a manner that offers a better user experience to the audience.
 

2. INTERACTION

Your design should be able to create an engagement and interaction that will deliver value and drive action from your audience. If your audience cannot interact effectively with your site, then you are failing in converting them into potential customers.
 

3. RESULTS

Managing search engine optimization is labor-intensive and time consuming. By utilizing responsive design, you can cut the work load and get better results since you no longer have to deal with SEO for separate mobile and desktop sites. Google itself recommends using responsive design and provides a number of tools to optimize your site.
 

What to take from all that!

Conclusively, if I have yet to convince you into diving into responsive design, I would hope that you put yourself into the position of a consumer and try to understand the situation they find themselves in while engaging with the content on your website. Does it offer them the info that they came to seek for easily and effectively? 

As a reminder, the 'what' of your business hasn’t changed. It is the 'how' to adapt to the changes in the market that should concern you most.
You're most likely still selling that awesome product/ service. That hasn't changed. How you are going to sell the same product/ service today is what has changed. 

So what better way to adapt to this, but the responsive way!

Go responsive!

Simplicity is about subtracting the obvious and adding the meaningful

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