SO, YOU'VE JUST LAUNCHED YOUR WEBSITE, WHAT NEXT?
date:17th May, 16 | by: Joe Karanka | views:
You’ve gone down valleys to have your new website ready. Kudos! I couldn’t be happier for you! All those months, countless emails and phone calls between you and your designer – Oh, and not forgetting the huge amount of money you’ve invested.
You finally know what you’re all about as a business and you’ve crafted a clear, compelling story that your team can rally behind. You’ve committed to providing real value to your clients and have a growing library of useful content on your site. You’re up and running on social media – Twitter, LinkedIn, Facebook, perhaps even Google+, Instagram: you’ve got it covered.
ERR, WHAT NEXT?
Well, the best way to answer that is to first get one FACT out in the open. Every day, 822,240 websites are launched, adding to the 644 million websites that are already online. I should also mention that all are fiercely fighting for the attention of the same visitors that you’ve been imagining of all along. Yeah, it’s scary!
So, how do you get the most from your investment in the new web platform? And, how do you make sure your website starts delivering the promised sales results? That was the whole idea of the new website of course, greater sales?
The good news is that, opportunities are huge – great content marketing leads to more leads coming in – and those leads are warmer and easier to convert into sales.
Here are some tips to consider moving forward:
1. DOUBLE CHECK YOUR WEBSITE
The key issue here is Page Indexing. Are your pages being indexed by search engines? It’s certain you don’t have the benefits that come with back-linking thus you can’t rely on that to get indexed (noticed) by Google, yahoo, Bing, etc. So what you should be doing is:
- Set up a Google Analytics and Google Webmaster Tools account.
Google Analytics helps you keep track of all the activity on your site. By ‘keep track of your activity’, I mean, through the tool, you can see the percentage of people that arrive on your website, how long they stay there and where they go next – and for how long they will stay there. This is relevant info.
Think how valuable it is if you knew that around 75% of your visitors land on your page via say, the ‘About page’?
For starters, you could feature a call-to-action on the page to convert the visitors into customers and etc.
Google Webmasters is a tool that ties into your Google Analytics account while providing some tools and data to help make your site Google-friendly. The good news is that, both are FREE!
- Set up a robots.txt file
If you’re unclear what a robots.txt file is or even does for your site, just consult your web developer (or me!) and they’ll know what to do. But in a nutshell, the robots.txt gives specific instructions to web robots.
- Set up Sitemaps for your site
It is worth noting that an XML sitemap should be submitted to Google via your Webmaster Tools account
XML sitemaps enable search engine crawlers (like Google, Bing, Yahoo!) to find out what pages are present and which have recently changed, and to crawl your site accordingly. To create a sitemap of your site, visit XML Sitemaps (and don’t forget to submit it to Google via your Webmaster Tools account).
2. PROMOTE, PROMOTE, PROMOTE AGAIN!
One of the best ways to get indexed by search engines is by traffic. In other words, having people visit your website.
The sad truth is that generating traffic just doesn’t happen automatically.
One of the fastest ways to generate traffic is to tell everyone you know and have them tell everyone they know! Make the announcement of your new website a viral announcement. A key approach to creating something viral is through social media: Facebook, Twitter, and LinkedIn all provide effective means of sharing content. Updating your status on Facebook or creating a “tweet” on Twitter to announce your latest launch can ultimately create a viral announcement of your official launch.
Another way to get the word out is through email marketing. With services like MailChimp andConstant Contact (and hundreds more), you can create a nice looking branded email announcing your latest launch!
Email marketing can also be used as a tool to bringing repeat customers. People tend to forget your products' name after a long period of time thus, if you setup a newsletter sign-up form and collect their emails, it could be a plus for both you and your customer because each time you have some cool new info that you want to share they are just one email away.
3. CREATE NEW CONTENT
I know what you must be thiking: "But I have have already generated all this new content for my site! Now I need more?" Well, yes.
The purpose of generating new content is simply to convince Google that you haven’t abandoned your website and that it's still worth indexing. Google LOVES new content. And don’t just create new content for the sake of appearing active — generate GOOD content; content that’s worth reading and sharing. Because GOOD content will attract visitors, and visitors means traffic! I bet you know that by now!
While you are at it, consider basing your content around the keywords that relate to your products /services.
Also, keep in mind that people do not search for your solution, they search for their problem. Find out what your potential customers are asking online, try to identify their pain point. Then, create content that helps them to solve their problems. Another reason is that generally people will not buy from you, if they do not know what you can do for them.
To sum it all up, each time you generate a new content, you essentially create a new “page” for Google to index.
Oh, I should mention...
After you’ve created new content, you’ll want to share that content immediately. In other words, repeat steps 2 again.
The three steps that I have outlined above are easy to implement. Time consuming, yes, but the rewards are far staggering. Nonetheless, if you need help with any of the steps, whether it be integrating Google Analytics, setting up your social media profiles, advice on creating content that is based around the keywords that you are targeting – get in touch with me! It would be my pleasure to help you and your website succeed.