HOW MUCH DOES A WEBSITE COST?
date:17th May, 16 | by: Joe Karanka | views:
There are a number of ways of answering this. A lot of people in the industry will try to answer it for you in one of two ways.
Some will firstly try to find out how deep your pockets are. Then they will come up with a quote which almost empties them. Others will pluck a price out of their rear end and just hope for the best. That price will usually depend on their current workload and cash-flow situation.
Neither of these pricing strategies are cool in my opinion and they sort of give the whole industry a bit of bad rep. I personally prefer transparency and clarity when it comes to pricing and I know that you probably do too. So,how much should a website cost?
The first thing to understand is that there are many different types of websites suitable for different businesses and individuals. So I’m going to have to split you up into groups so that I can talk to you individually about how much you should expect to pay for a website. You will know am talking about you and your needs when we get to your title!
I’M A FREELANCER OR REALLY SMALL BUSINESS – I JUST WANT A BASIC WEBSITE
You would probably need what is called a simple brochure website. Simple brochure websites are the most commonly required types of website. They simply advertise a business or organisation. There is nothing very technical about them at all.
Just like a paper brochure a brochure website looks pretty and provides information. They also act as a point of contact for customers.
Here is an example of a simple brochure website of a children's home - Havilla Children's Home
Common features on a simple brochure website are:
- Slideshow of images to do with who you are and what you do.
- Blog – perhaps containing articles and images to do with your business
- A contact form so that people can send you emails.
- Social media buttons so that people can share things they like etc.
- Photo galleries
- Location information.
- Pages of information about your services
Brochure websites range in size from one page upwards. How many pages your website needs will very much depend on the amount of information you need to give your customers. I would say that for most simple businesses just starting out then about 10-20 is the norm. Often a good idea is to start with the basics and to add more over time. That is a great way to add fresh, relevant content.
Ohh common! So, how much?
1. UNDER €600 - LOW QUALITY
A brochure website at this end of the spectrum is likely to be of low quality. You will not be using a design agency so do not bother contacting them for quotes. It is likely you will be using a self-employed/freelance web designer or outsourcing it to India or China.
In case you opt for this,, expect to get:
- A website with up to 10 pages
- A Moderate design - not the most modern
- A contact form
- No SEO work (important for getting your site found in search engines)
- Basic social media Integration.
- You should expect to have to provide your own images and logo or pay extra for these.
- You should expect to compromise.
- You should expect minimal support.
2. €600 TO €2,500 - AVERAGE PROFESSIONAL QUALITY
As you go up the price scale the quality of your website will rise considerably. Your designer will be able to spend a lot more time considering your needs and creating a website which meets them. It is likely that they will be using a premium template and customising it heavily with extra code.
You should expect the followinfg if you opt for this price range:
- A website with up to 30 pages
- High quality, professional and modern looking design which meets your needs.
- An Impressive, modern slideshow and Photo Galleries
- Basic SEO work – to help your website get found in search engines
- Social media Integration.
- Often you will receive free stock images and icons into the deal.
- A Blog
- You should expect adequate support.
3. €2,500 AND ABOVE - HIGH QUALITY
Here you will get either a small brochure site (up to 30 pages) of very high quality or a larger brochure site of average quality (depending obviously on the price you pay). The sky really is the limit with web design and it all depends on your needs and wants and the scale of your project. If I was a small business I would happily pay €2.5 – 5k on a new 30 page design which would meet my needs with some basic SEO work. At the 5k end of the spectrum I would expect decent SEO and some PPC campaigns set up for me.
I WANT TO START AN ONLINE SHOP FOR MY PRODUCTS/ SERVICES – ECOMMERCE
Ecommerce sites are those which offer items for sale. These items can be physical products but increasingly ecommerce stores are offering non-physical products (e.g. apps and eBooks). Prices for ecommerce design vary massively and the cost of your site will depend on what your needs are.
At the lowest end of the spectrum you might be able to get an ecommerce site built for €1.5k but it is unlikely to be of good quality. You will probably get for that a template design, Paypal checkout with little to no SEO work. It will be a website which has little chance of making money because it has not been designed to rank highly in the search engines.
Rising on up the scale you’ll find that the quality improves considerably with a premium feel to your store and a more customised design. On top of this you will also find that your designer will be able to spend some time working on the SEO and any PPC (paid advertising) work to help your products get found by the right people.
Expect to pay upwards of €7k for a small to medium ecommerce store which stands any chance of success. For that you should expect a design customised from a premium template. You should expect an SSL certificate with an integrated checkout that allows you to process payments securely on your own website.
Expect there to be ongoing costs associated with running your store if you do not feel comfortable managing it yourself. This will be something you will wish to decide on in the initial design stages. Your designer will want to know about how you wish to manage things like stock, orders and product updates.
I WANT A BLOG
Blogs are also a popular form of website and are relatively low cost when compared to other types of websites. They do not cost a lot of money because they are simple to design. A blog is a bit like a digital magazine. Usually personal blogs are about hobbies, passions and interests. Sometimes people make money from their personal blogs by displaying advertisements. More recently businesses are using blogs as marketing tools in addition to their main website.
For a premium blog design which has been customised for you, expect to pay around €1,000 with minimal ongoing costs for hosting and email (around €50 per year). You should be able to update your blog easily using a simple content management system like WordPress. For this you will just get the design – it will then be up to you to create the articles.
MEDIUM TO LARGE SIZED BUSINESSES
The type of website you need will very much depend on your business and your objectives. It’s impossible to say with any certainty how much a website will cost. Most medium to large sized businesses are bringing staff in-house to manage their websites as they require continual updating and maintenance. Usually it is more cost effective for this to be done in-house but some businesses choose to hire agencies.
The way I see it, If your website will be a significant part of your business DON'T SKIMP on design and development.
If you would expect to pay over €10,000 for inventory, interior design, furniture, rent, utilities, staff, equipment, insurance, etc., then don't balk at paying reasonable rates for the creation of your online business.
Also, a general point worth taking with you is that, each design is unique thus, for a clearer and detailed quoatation of your project, fill out the Quotation Form herewithin and I should get with you in no time with a reasonable price.